Because that is where the returns are. Businesses founded by women ultimately deliver higher revenue—more than twice as much per dollar invested—than those founded by men, making women-owned companies better investments for financial backers. Yet when women business owners pitch their ideas to investors for early-stage capital, they receive significantly less—a disparity that averages more than $1 million—than men.
The above and below is from the Boston Consulting Group artticle titled, “Why Women Owned Startups Are A Better Bet.” The article paints the picture of the challenges that women entrepreneurs face when seeking investments. One of their recommendations suggests that female founders need to adjust their pitches to deal with the implicit bias’ that they will encounter.
Does it surprise you that men tend to over pitch and oversell? And that women are generally more conservative in their projections? BCG recommends that women entrepreneurs adjust their pitch in the following areas:
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