Why Invest In Women Entrepreneurs?

Because that is where the returns are. Businesses founded by women ultimately deliver higher revenue—more than twice as much per dollar invested—than those founded by men, making women-owned companies better investments for financial backers. Yet when women business owners pitch their ideas to investors for early-stage capital, they receive significantly less—a disparity that averages more than $1 million—than men.
The above and below is from the Boston Consulting Group artticle titled, “Why Women Owned Startups Are A Better Bet.” The article paints the picture of the challenges that women entrepreneurs face when seeking investments. One of their recommendations suggests that female founders need to adjust their pitches to deal with the implicit bias’ that they will encounter.
Does it surprise you that men tend to over pitch and oversell? And that women are generally more conservative in their projections? BCG recommends that women entrepreneurs adjust their pitch in the following areas:

• Practice knowing that you will be asked different questions than men and be prepared
• Ask for bigger investments
• Avoid underselling your companies
• Focus on and emphasise the positives
• Be prepared to deflect and defend unwarranted criticisms

Entrepreneurial attitudes develop early. Young girls who have participated in entrepreneurial programs enter into entrepreneurial ventures and form businesses at twice the rate of their peers. It’s imperative that we foster the entrepreneurial mindset, skillset, and work with the girls that are in primary and secondary schools today so they can become the entrepreneurs of tomorrow.
#entrepreneurship #education #womenentrepreneurs #femalefounders
https://www.bcg.com/publications/2018/why-women-owned-startups-are-better-bet